Disclosure: Some links in this article are affiliate links. I only recommend tools when they offer practical value for real estate photographers.
AI is no longer a futuristic idea for real estate photographers. It is already part of the editing, marketing, video, communication, and business workflows many photographers use every week.
The challenge is not finding AI tools. There are thousands of them.
The challenge is deciding which tools genuinely help you shoot faster, earn more, or deliver better quality, and which ones simply create another monthly subscription, another login, and another complicated process.
After more than 14 years in the industry and over 10,000 homes photographed, I look at AI from a practical business perspective. A tool is only valuable if it improves the finished product or increases the value of your time.
This guide compares 11 popular AI tools and explains where each one fits in a real estate media business.
Quick Verdict
For most real estate photographers, I would not recommend subscribing to every tool on this list.
A lean, useful AI stack usually looks like this:
- AutoHDR for fast, consistent real estate photo editing.
- Adobe Lightroom and Photoshop for organization, finishing, and complex corrections.
- ChatGPT, Claude, or Gemini for copywriting, systems, scripts, and business administration.
- Canva for marketing graphics and simple client-facing content.
- Opus Clip, Agent Opus, or Descript only if video marketing is part of your service.
- ManyChat only when you have a clear social media lead-generation strategy.
My overall recommendation is to begin with one editing tool and one general-purpose AI assistant. Build a repeatable workflow before adding anything else.
Scott’s Field Note: AI should remove repetitive work, not remove your judgment. The best photographers in 2026 will not be the ones using the most AI tools. They will be the ones using a small number of tools exceptionally well.
Best AI Tools for Real Estate Photographers: Comparison Table
Pricing changes frequently, and prices can vary by country, billing cycle, usage, and plan. The figures below are approximate US pricing available around August 2026. Always verify the current price before subscribing.
| Tool | Primary function | Main advantages | Main limitations | Best for | Approximate pricing |
|---|---|---|---|---|---|
| AutoHDR | Real estate HDR editing | Fast batch processing, real estate-specific adjustments, window pulls, consistency | Requires quality control; usage-based cost can add up | High-volume real estate photographers | Free testing plan; approximately $265/month for 500 images |
| Agent Opus | Generative short-form video | Creates videos from scripts, articles, audio, and prompts | Credit-based system; not a replacement for professional video editing | Photographers creating frequent social content | Free; Pro around $29/month; Max around $129/month |
| ChatGPT | Writing, planning, research, automation | Flexible, fast, useful across almost every business function | Output requires fact-checking and direction | Most photographers and small studios | Free; Plus around $20/month; higher-use plans available |
| Claude | Long-form writing and reasoning | Strong document analysis and natural writing style | Pricing and limits change; fewer photography-specific features | Photographers writing guides, proposals, and SOPs | Free; Pro historically around $20/month |
| Gemini | AI assistant within Google ecosystem | Useful with Gmail, Docs, Sheets, and Drive | Best value depends on using Google Workspace | Google-based businesses | Free; paid plans historically around $19.99/month |
| Photoshop AI | Advanced image editing and compositing | Precise masking, Generative Fill, object removal, compositing | Steeper learning curve and slower than batch tools | Complex edits and premium hero images | Included in Adobe Photography and Creative Cloud plans |
| Lightroom AI | Photo organization and batch editing | Cataloging, masking, Denoise, batch corrections | Less precise than Photoshop for complex work | Everyday gallery editing and organization | Approximately $11.99/month standalone or included in Photography plans |
| Canva AI | Marketing graphics and content | Fast templates, resizing, brand kits, social graphics | Designs can look generic without customization | Photographers creating marketing assets | Free; Pro commonly around $13–$15/month |
| Opus Clip | Long-form video repurposing | Finds clips, adds captions, reframes for vertical video | Works best with spoken content; results still need review | Turning tours and YouTube videos into Reels | Free; Starter around $15/month; Pro around $29/month |
| Descript | Transcript-based video and audio editing | Edit video by editing text, captions, transcription | Not designed for advanced cinematic color or sound work | Talking-head videos, tutorials, and narrated tours | Free; paid plans around $16–$24/month and up |
| ManyChat | Instagram and Facebook DM automation | Automated replies, lead capture, simple funnels | Requires strategy and ongoing setup | Photographers or agencies with active social lead funnels | Free tier; paid plans often start around $15/month |
1. AutoHDR: Best AI Tool for Real Estate Photo Editing
Function: Automated HDR processing and real estate image editing.
Best for: Photographers who process a high volume of bracketed interiors and want consistent results without manually blending every frame.
AutoHDR is the most directly relevant tool on this list for real estate photographers. It is designed around the problems we deal with every day: bright windows, dark interiors, mixed color temperatures, perspective correction, and large batches of similar images.
Our real estate photography editing workflow is built around a hybrid approach. The software handles the repetitive processing, and the photographer performs quality control and final corrections.
Advantages
- Processes bracketed real estate images in batches.
- Helps create consistent window pulls and interior exposures.
- Reduces the need for manual HDR blending.
- Supports a faster turnaround for high-volume photographers.
- Can help standardize results when multiple photographers or editors are involved.
Limitations
- It does not replace good capture technique.
- Some images still require manual correction.
- Difficult reflections, complex windows, and unusual lighting may need Photoshop.
- Usage-based pricing must be included in your cost per listing.
AutoHDR’s pricing is based on image volume. A free plan is available for testing, while a 500-image plan has been listed at approximately $265 per month, with lower effective per-image costs at higher volumes and annual billing. See the current AutoHDR pricing page for the latest details.
You can also try AutoHDR here.
My recommendation
If editing is taking you several hours per shoot, AutoHDR is one of the first tools I would evaluate. Do not judge it by whether it eliminates every manual adjustment. Judge it by how much time it saves while maintaining a quality level you are comfortable delivering.
2. Agent Opus: Best for Generative Short-Form Videos
Function: Generates short videos from scripts, articles, audio, prompts, and other inputs.
Best for: Photographers who want to produce frequent social content without manually building every video from scratch.
Agent Opus and Opus Clip are related, but they serve different purposes.
Agent Opus is primarily a generative video tool. You can provide a script, article, voice recording, or idea, and it can assemble a short-form video with scenes, motion graphics, captions, music, voices, or avatars.
For a real estate photographer, this could help create:
- Educational videos about preparing a home for photography.
- Short marketing tips for real estate agents.
- Videos explaining the value of floor plans, drone media, or virtual staging.
- Local market or neighborhood content.
- Social posts built around a recent listing.
Advantages
- Creates video content from a written idea or script.
- Useful for photographers who do not want to appear on camera every day.
- Includes templates, voices, branding features, and social-focused formats.
- Can help you maintain a more consistent publishing schedule.
Limitations
- AI-generated videos may require substantial review.
- The output can feel generic if the prompt and brand direction are weak.
- Credit usage varies by video type.
- It is not a replacement for real property footage when accuracy matters.
Agent Opus has offered a free plan, a Pro plan around $29 per month, and a Max plan around $129 per month. The plans use credits, and more complex video generation consumes credits faster.
My recommendation
Use Agent Opus for supporting content, not as a replacement for authentic property photography. Your best real estate marketing still begins with real images and video captured at the property.
3. ChatGPT: Best All-Purpose AI Assistant
Function: Writing, research, planning, brainstorming, process documentation, and business assistance.
Best for: Almost every real estate photographer, provided it is used with clear instructions and human review.
ChatGPT is probably the most versatile tool for a small real estate media business. It can help you create:
- Listing description templates.
- Email responses and follow-up sequences.
- Social media captions.
- Blog outlines and video scripts.
- Pricing package descriptions.
- Shoot-preparation checklists.
- Standard operating procedures.
- Client onboarding documents.
- Training material for contractors or employees.
The important point is that ChatGPT is not only a content tool. It can help you document how your business works.
For example, you could ask it to turn your process into an SOP:
“Create a step-by-step checklist for preparing, shooting, editing, and delivering a 25-image real estate photography package. Include quality-control checks and client communication.”
You will still need to edit the result. AI does not know your exact promises, turnaround times, market, or brand voice unless you provide that context.
Advantages
- Broadest range of business uses.
- Excellent for creating first drafts quickly.
- Helpful for organizing ideas and processes.
- Can assist with repetitive client communication.
- Useful for developing custom templates and checklists.
Limitations
- It can produce inaccurate or generic information.
- It may write copy that sounds unlike your business.
- It should not make unsupervised legal, pricing, or contractual decisions.
- The quality depends heavily on the prompt and information you provide.
ChatGPT offers a free plan, with Plus commonly priced around $20 per month. Higher-use Pro and business plans are available. Check the current ChatGPT pricing page.
My recommendation
If you only subscribe to one general AI tool, ChatGPT is a sensible starting point. Use it to create systems that save time repeatedly, not just to generate a caption once.
4. Claude: Best for Long Documents and Thoughtful Writing
Function: Long-form writing, document analysis, brainstorming, and reasoning.
Best for: Photographers who write extensive proposals, guides, educational content, or internal documentation.
Claude is a strong alternative to ChatGPT, especially for long-form writing and document-based work. It can be useful when you need to analyze a large client document, refine a proposal, or turn a rough collection of notes into a clear training guide.
Advantages
- Strong long-form writing ability.
- Useful for analyzing lengthy documents.
- Often produces clear, natural-sounding prose.
- Good for rewriting and organizing complicated material.
Limitations
- It can still make factual errors.
- It may be less useful than ChatGPT for photographers who want a broad set of integrated tools.
- Plan features and usage limits can change.
Claude has offered free access and a Pro plan historically priced around $20 per month, although photographers should verify current pricing and limits.
My recommendation
Choose Claude if you prefer its writing style or regularly work with long documents. There is no need to subscribe to both Claude and ChatGPT immediately. Test the free versions first and choose the one that fits your workflow.
5. Gemini: Best for Google Workspace Users
Function: AI assistance inside the Google ecosystem.
Best for: Photographers who manage their business through Gmail, Google Docs, Google Sheets, Google Drive, and Google Meet.
Gemini can be especially convenient when your business already runs on Google Workspace. Instead of moving information into a separate application, you can use AI assistance alongside your existing documents, emails, spreadsheets, and files.
Potential uses include:
- Drafting client emails in Gmail.
- Summarizing long email threads.
- Creating pricing calculators in Sheets.
- Building proposal outlines in Docs.
- Organizing information in Drive.
- Turning notes into meeting summaries.
Advantages
- Convenient for Google-based businesses.
- Useful for email, documents, and spreadsheets.
- Can reduce administrative work.
- Helps connect business information stored in Workspace.
Limitations
- Its value depends heavily on your existing Google setup.
- Features and pricing can vary by account type and region.
- It is not a specialized real estate photo editor.
- You still need to verify calculations, claims, and client-facing content.
Gemini has offered free access, with paid Google AI plans historically around $19.99 per month in the United States. Confirm current pricing through your Google account before subscribing.
My recommendation
Gemini makes the most sense when you are already deeply invested in Google Workspace. If your business operates across several unrelated platforms, ChatGPT or Claude may feel more flexible.
6. Photoshop AI: Best for Complex Corrections
Function: Advanced image editing, compositing, masking, and generative corrections.
Best for: Photographers who need precise control over individual images.
Photoshop remains one of the most important tools in a professional real estate photography workflow. AI features make it faster, but Photoshop’s real value is still control.
Useful applications include:
- Removing distracting objects.
- Cleaning reflections.
- Correcting difficult window pulls.
- Removing power lines, signs, hoses, or trash cans.
- Creating complex masks.
- Repairing areas where automated editing produced an error.
- Building premium hero images for luxury listings.
Advantages
- Maximum control over individual images.
- Powerful masking and compositing tools.
- Generative Fill and object removal can speed up difficult corrections.
- Industry-standard workflow for advanced editing.
Limitations
- Steeper learning curve.
- Easy to spend too much time perfecting images.
- Generative edits require careful review.
- Not the most efficient tool for processing an entire high-volume gallery from scratch.
Photoshop is included in Adobe Photography plans and broader Creative Cloud subscriptions. You can compare current options through Adobe’s photography plans or Adobe Creative Cloud.
My recommendation
Use Photoshop as the surgical tool in your workflow, not the factory. Let automation or Lightroom handle routine processing, then bring only the images that need detailed work into Photoshop.
7. Lightroom AI: Best for Organization and Batch Finishing
Function: Cataloging, batch editing, masking, noise reduction, and image management.
Best for: Photographers who need a reliable central library and a consistent finishing workflow.
Lightroom is still the everyday workhorse for many real estate photographers. Its AI tools can help with subject and sky masking, noise reduction, generative removal, and other routine corrections.
It is particularly useful for:
- Organizing large image libraries.
- Applying consistent color and exposure adjustments.
- Syncing edits across a gallery.
- Managing metadata and exports.
- Performing final quality control after automated HDR processing.
Advantages
- Excellent catalog and organization system.
- Efficient for batch adjustments.
- AI masking and Denoise can reduce repetitive work.
- Integrates naturally with Photoshop.
- Familiar to many professional photographers.
Limitations
- Complex corrections are better handled in Photoshop.
- HDR merging can be slower for large batches than specialized services.
- Adobe subscription costs continue over time.
- Generative tools may use a separate credit allocation.
Lightroom-only plans have commonly been priced around $11.99 per month, while Adobe Photography plans bundle Lightroom, Lightroom Classic, and Photoshop. Review the current Adobe plans.
My recommendation
Even if you use AutoHDR or another automated editor, Lightroom remains valuable for organization, consistency, and quality control.
8. Canva AI: Best for Fast Marketing Graphics
Function: Marketing design, social graphics, presentations, flyers, thumbnails, and simple video content.
Best for: Photographers who need professional-looking marketing assets without becoming graphic designers.
Canva is useful when you want to turn your photography into more than a gallery. You can create:
- Instagram posts and stories.
- Agent-branded listing graphics.
- Service menus.
- Pricing guides.
- Email headers.
- YouTube thumbnails.
- Property brochures.
- Before-and-after graphics.
- Educational carousel posts.
Its AI features can help generate layouts, resize designs, create copy ideas, and make quick image adjustments.
Advantages
- Fast learning curve.
- Large library of templates.
- Easy resizing for different platforms.
- Useful brand-kit features.
- Good for client-facing marketing material.
Limitations
- Templates can look generic if not customized.
- AI-generated designs may contain incorrect text or awkward layouts.
- It is not a replacement for Photoshop when image precision matters.
- AI usage may be limited by credits.
Canva offers a free plan, while Canva Pro is commonly around $13–$15 per month depending on billing and region. See the current Canva pricing page.
My recommendation
Canva is a strong addition once your core photography and delivery workflow is stable. Do not spend an hour designing a social post when the same hour could be used to improve your client acquisition system.
9. Opus Clip: Best for Repurposing Long Videos
Function: Converts long-form videos into short vertical clips.
Best for: Photographers who record walkthroughs, educational videos, interviews, podcasts, or market content.
Opus Clip analyzes longer videos and identifies sections that may work as short-form content. It can reframe footage, add captions, and prepare clips for platforms such as Instagram, TikTok, and YouTube Shorts.
This can be useful for turning one longer video into multiple pieces of content:
- A real estate photography tutorial.
- A narrated property walkthrough.
- A behind-the-scenes shoot.
- An interview with an agent.
- A YouTube gear review.
Advantages
- Reduces manual searching for short clips.
- Automatically formats content for vertical platforms.
- Adds captions and reframing.
- Helps create more content from existing footage.
Limitations
- It works best when the source includes clear spoken content.
- It may select clips that lack context.
- Captions and framing require review.
- It is not designed for complete cinematic editing.
Opus Clip has offered a free plan, a Starter plan around $15 per month, and a Pro plan around $29 per month. See the current Opus Clip pricing page.
My recommendation
Use Opus Clip when you already have long-form content. Do not subscribe simply because you feel you should be posting more. First create useful source videos.
10. Descript: Best for Transcript-Based Video Editing
Function: Video and audio editing through text transcripts.
Best for: Photographers creating tutorials, talking-head videos, narrated property content, or educational material.
Descript lets you edit a video by editing its transcript. Delete a sentence from the text, and the corresponding video and audio are removed.
This is useful for:
- Removing pauses and repeated phrases.
- Creating captions.
- Cleaning up narration.
- Editing educational videos.
- Producing videos without learning a traditional timeline editor first.
Advantages
- Simple editing approach.
- Strong transcription and captioning workflow.
- Useful for removing filler words and mistakes.
- Good for spoken educational content.
- Faster for simple edits than a traditional editor.
Limitations
- Less suited to complex cinematic projects.
- AI transcription still needs review.
- Advanced color, audio, and visual effects may require another application.
- Monthly media limits vary by plan.
Descript offers a free plan, with paid plans commonly beginning around $16 per month when billed annually or approximately $24 per month on monthly billing. Higher plans are available through the Descript pricing page.
My recommendation
Choose Descript if your content is primarily educational or spoken. For polished property films with detailed music, color, and camera movement, a full editor such as DaVinci Resolve may be more appropriate.
11. ManyChat: Best for Social Media Lead Automation
Function: Automated conversations and lead capture through Instagram and Facebook messaging.
Best for: Photographers with an active social audience and a clear offer or lead magnet.
ManyChat can respond when someone comments on a post, sends a keyword, or starts a direct message conversation. A photographer might use it to deliver:
- A real estate photography preparation checklist.
- A pricing guide.
- A booking link.
- A drone service brochure.
- A guide for real estate agents.
- A consultation form.
Advantages
- Automates repetitive social media conversations.
- Can deliver resources immediately.
- Helps identify people who are interested in your services.
- Useful for building simple marketing funnels.
Limitations
- It does not create demand by itself.
- Poorly designed automations can feel spammy.
- Pricing often scales with contacts or subscribers.
- Platform rules and integrations can change.
- Requires ongoing testing and maintenance.
ManyChat has offered a free tier, with paid plans historically starting around $15 per month and scaling based on audience size and features. Verify the current price before building your system.
My recommendation
ManyChat is not a first purchase for most photographers. Start with good content, a clear offer, and a reliable follow-up process. Add ManyChat when you are already receiving enough social inquiries to justify automation.
Which AI Tools Should You Actually Use?
The right stack depends on your business stage.
Beginner Photographer
Start with:
- Lightroom or an Adobe Photography plan.
- ChatGPT, Claude, or Gemini on a free plan.
- Canva Free.
Your priority should be learning composition, exposure, client communication, and delivery. Do not build a complicated software stack before you have consistent bookings.
Busy Solo Photographer
Consider:
- AutoHDR for batch editing.
- Adobe Lightroom and Photoshop for quality control.
- ChatGPT Plus for systems and marketing.
- Canva Pro for client-facing graphics.
This combination can reduce editing and administrative work without creating unnecessary complexity.
Real Estate Videographer
Consider:
- Agent Opus for generative content.
- Opus Clip for repurposing longer videos.
- Descript for transcript-based editing.
- DaVinci Resolve for advanced finishing.
You do not need all three AI video tools. Choose the one that matches your source material and editing style.
Small Real Estate Media Company
Consider:
- AutoHDR for consistent image processing.
- Lightroom and Photoshop for quality control.
- ChatGPT or Claude for SOPs and training.
- Canva for marketing systems.
- ManyChat for lead generation if social inquiries justify it.
- A professional delivery platform such as HDPhotoHub, Aryeo, or Spiro.
As your company grows, the goal is not simply to add more tools. The goal is to create documented processes that other people can follow.
A Practical AI Workflow for a Real Estate Photography Shoot
Here is the workflow I would recommend testing.
Step 1: Capture Consistent Source Files
Use a repeatable camera setup:
- Shoot RAW.
- Use a tripod when practical.
- Bracket difficult interiors.
- Keep white balance consistent.
- Avoid unnecessary exposures.
- Compose carefully in camera.
AI cannot fully repair poor source material.
Step 2: Process the Gallery
Send bracketed files through AutoHDR or use your preferred Lightroom workflow.
The objective is not to create a dramatic HDR effect. It is to produce a natural, consistent gallery with good window detail and controlled shadows.
Step 3: Perform Quality Control
Review every image for:
- Straight vertical lines.
- Natural windows.
- Accurate color.
- Missing or duplicated objects.
- Ghosting.
- Strange AI artifacts.
- Excessive clarity or saturation.
- Consistency from room to room.
Step 4: Use Photoshop Only Where Necessary
Move difficult images into Photoshop for:
- Complex object removal.
- Reflection cleanup.
- Detailed window masks.
- Advanced compositing.
- Premium hero-image corrections.
Step 5: Create Supporting Marketing Content
Use ChatGPT to draft a caption or video script. Use Canva to create a graphic. Use Opus Clip or Descript if you have longer video content to repurpose.
Step 6: Deliver Professionally
Upload the final gallery to your client management or delivery system. A polished delivery experience is part of the product, not an afterthought.
For more workflow guidance, review the Complete HDR Real Estate Photography Guide and the 60-Minute Real Estate Photography Workflow.
Mistakes to Avoid When Adding AI
1. Subscribing to Too Many Tools
If you spend $150 per month on AI tools but cannot identify the time or revenue each one creates, you have a software expense, not a business system.
2. Automating Before Documenting
You need to understand your process before you automate it. Otherwise, you simply automate confusion.
3. Trusting AI Without Reviewing the Results
AI can create incorrect window views, distorted furniture, strange text, and unrealistic objects. Always review client-facing content.
4. Using AI to Misrepresent a Property
AI editing should improve presentation without misleading buyers. Be especially careful with virtual staging, object removal, sky replacement, and major property alterations. Read our guide to AI virtual staging mistakes and fixes.
5. Letting AI Replace Your Brand Voice
Generic AI copy makes every photographer sound the same. Give your AI tools examples of your tone, services, market, and ideal clients.
Frequently Asked Questions
What is the best AI tool for real estate photography editing?
For a high-volume real estate photography workflow, AutoHDR is one of the most relevant options because it is designed around bracketed interiors, window detail, and batch processing. Lightroom and Photoshop remain important for organization, finishing, and complex corrections.
Is AI editing good enough for professional real estate photography?
It can be, when the source files are captured properly and the final images are reviewed. AI should accelerate your workflow, not eliminate quality control.
Should I use AutoHDR or Lightroom?
Use AutoHDR when batch speed and real estate-specific processing are priorities. Use Lightroom for cataloging, batch finishing, and managing your image library. Many photographers can benefit from using both.
Is ChatGPT useful for real estate photographers?
Yes. It can help with marketing copy, client emails, pricing explanations, checklists, scripts, SOPs, and business planning. Always review its output for accuracy and brand voice.
Do I need both ChatGPT and Claude?
Not necessarily. Test both and choose one as your primary assistant. A second tool can be useful for comparing drafts or handling a different type of document, but most photographers can begin with one.
Can AI create real estate listing descriptions?
AI can create a draft, but it should not invent property features. Only provide verified information and review every description before sending it to a client.
Is Canva AI useful for photographers?
Yes, particularly for social graphics, brochures, service menus, thumbnails, and simple presentations. It is not a replacement for Photoshop when you need precise image editing.
What is the difference between Agent Opus and Opus Clip?
Agent Opus is primarily a generative video tool that creates short videos from prompts, scripts, articles, or audio. Opus Clip primarily repurposes existing long-form videos into shorter clips.
Should real estate photographers use ManyChat?
Only if you have an active social media audience and a clear offer or lead magnet. Automation cannot compensate for weak content or an unclear sales process.
How much should I spend on AI tools each month?
Start with the smallest stack that solves your current bottleneck. For many solo photographers, one editing tool, one general AI assistant, and possibly Adobe software are enough to begin.
Final Recommendation
AI is most valuable when it supports a well-designed business system.
My recommended starting stack for many real estate photographers is:
- AutoHDR for efficient HDR processing.
- Adobe Lightroom and Photoshop for organization and quality control.
- ChatGPT, Claude, or Gemini for business writing and systems.
- Canva for simple marketing content.
- Add Agent Opus, Opus Clip, Descript, or ManyChat only when your video or lead-generation workflow requires them.
After photographing more than 10,000 homes, I have learned that profitability rarely comes from one dramatic improvement. It comes from removing small delays throughout the entire process:
- Fewer minutes spent sorting brackets.
- Fewer hours spent manually blending images.
- Faster client responses.
- Better follow-up.
- More consistent marketing.
- Fewer mistakes during delivery.
- More time available for shooting and selling.
That is the standard I use for every AI tool: Will this help me shoot faster, earn more, or deliver better quality?
If the answer is yes, test it, measure the result, and build it into your workflow. If the answer is no, do not keep paying for it simply because it is popular.
Ready to Build Your AI Workflow?
- Try AutoHDR for automated real estate photo editing.
- Explore Adobe Creative Cloud for Lightroom and Photoshop.
- Read the RE Media Systems AI & Automation guides.
- Follow the Real Estate Photography Editing Workflow.
- Explore the RE Media Systems Guides.
- Visit our Recommended Gear page.
- Subscribe to the RE Media Systems newsletter for practical workflows, AI tools, and real estate media business advice.