If you’ve been following RE Media Systems for a while, you know I’m a huge advocate for floor plans. In my 14+ years and over 10,000 homes photographed, I’ve seen the industry shift from floor plans being a “luxury add-on” to a “must-have” listing requirement.
For my fellow Canadian photographers, there has always been one small, annoying friction point: the exchange rate. We’ve been paying in USD, watching our credit card statements fluctuate with the dollar, and often paying a premium for a service that is essential to our businesses.
Well, I have some massive news. Starting July 1, 2026, CubiCasa is officially introducing local currency support for Canada and significantly reducing their prices.
This isn’t just a minor tweak; for those of us using the PLUS floor plans, we’re looking at a cost reduction of nearly 50%. Let’s break down what this means for your bottom line.
The New Canadian Pricing Breakdown
Effective July 1, 2026, all Canadian orders will be billed in CAD rather than USD. This alone is a win for simplified bookkeeping, but the actual price drops are the real headline here.
| Plan Type | Old Estimated Price (CAD)* | New Price (CAD) | Savings |
|---|---|---|---|
| Standard | ~$14.16 | $10.00 | ~30% |
| PLUS | ~$28.32 | $15.00 | ~47% |
*Based on previous USD to CAD conversion rates.
This is a game-changer. When you can get a PLUS floor plan (which includes fixed furniture, outdoor areas, and that polished professional look) for just $15 CAD, your profit margins on every shoot just took a massive leap forward.
Why This Matters for Your Real Estate Media Business
At RE Media Systems, our goal is to help you shoot faster and earn more. To do that, you need high-margin “bolt-on” services that don’t take a lot of time on-site but provide massive value to the agent.
Floor plans are the ultimate bolt-on. With CubiCasa, the “work” on-site is a 5-minute walk-through with your smartphone. There’s no extra heavy gear to carry, no complicated laser measurements, and no tedious sketching.
With this price drop, the “barrier to entry” for offering floor plans on every listing has effectively vanished. If you’ve been hesitant to include floor plans in your base packages because of the $28+ cost, a $15 price point makes it much easier to bundle this service and raise your overall package price.
No Change to the Quality You Expect
The best part about this announcement is that nothing else is changing. You aren’t getting a “budget” version of the product. You still get:
- The 5-minute scanning experience: Fast, reliable, and easy to train assistants to do.
- Professional deliverables: High-quality 2D layouts that agents love.
- All PLUS features: This includes the ability to show fixed furniture, appliances, and detailed outdoor spaces like patios and pools.
- CAD Billing: No more foreign transaction fees or currency conversion headaches on your monthly statements.
Maximizing the “New” Profit Margin
When a major vendor drops prices by nearly 50%, you have two choices:
- Keep your prices the same and pocket the extra $13 per shoot as pure profit.
- Use the lower cost to create more aggressive “Bundle” pricing to win more clients.
Personally? I’m a fan of a mix. I recommend my students use this opportunity to move more clients toward the PLUS tier. The interactive features and furniture layouts make the agent look like a hero to the homeowner, and at $15 CAD, it’s arguably the highest ROI (Return on Investment) tool in your bag.
How to Prepare for July 1
You don’t need to do much to take advantage of this. If your account is registered in Canada, the switch to CAD billing and the updated pricing should happen automatically in the CubiCasa dashboard on July 1.
However, I would suggest a few proactive steps:
- Review your Price List: If you currently charge $50 for a floor plan, your profit was roughly $22. Now, it’s $35. That’s a significant jump.
- Update Your Marketing: Tell your agents! “Hey, we’ve optimized our floor plan system and can now offer even more detailed layouts at a better value.” It’s a great excuse to reach out to your client list.
- Audit Your Packages: Consider making the “Standard” floor plan a default inclusion in your mid-tier photography packages. At $10 CAD, it’s an incredibly cheap way to differentiate yourself from the “budget” photographer down the street.
My Final Take
CubiCasa has been a staple in my workflow for years because it solves the biggest problem with floor plans: Time.
In a high-volume real estate media business, you cannot afford to spend 45 minutes measuring a house with a tape measure. You need to be in and out. Seeing them support the Canadian market with local currency and lower pricing shows they are committed to helping us scale.
If you’re looking for more ways to optimize your business, I highly recommend browsing our Recommended Gear page or checking out our other Resources to see what else we use to stay efficient.
Happy shooting, and enjoy those better margins!
Scott Prokop
Owner, RE Media Systems
Frequently Asked Questions (FAQ)
Does this price drop apply to 3D floor plans too?
The announcement specifically highlights Standard and PLUS 2D floor plans. While 3D pricing may see adjustments due to the CAD switch, the ~50% drop is most prominent on the PLUS 2D tier.
Will I be charged HST/GST now that it’s in CAD?
Typically, when a company moves to local currency billing, they handle local tax regulations. You should see appropriate tax breakdowns on your July invoices.
Can I still use the free version?
Yes, CubiCasa’s “Appraisal Lite” or base free versions (where available) typically remain unchanged in their core functionality.
What if I have an existing balance in USD?
Most platforms convert existing credits or balances to the new local currency on the transition date. Check your CubiCasa billing dashboard on July 1 for the final conversion.
Is the scanning process different for CAD users?
Not at all. The app remains the same; only the billing and the price of the final “Order” button change.
Do I need a new account to get CAD pricing?
No, as long as your account settings reflect that you are located in Canada, the system should update you automatically.