If you are a Canadian real estate photographer, CubiCasa recently made it less expensive to include floor plans in your packages.
That does not mean you should automatically lower what you charge clients.
It means you have an opportunity to deliver more value, simplify your packages, and improve your margins at the same time.
In this article, I’ll explain what changed with CubiCasa pricing in Canada as of July 2026 and why I believe floor plans increasingly belong in a complete real estate media package, not hidden away as an optional add-on.
Watch the full video: CubiCasa Got Cheaper in Canada, Here’s Why I Wouldn’t Lower My Prices
What Changed With CubiCasa Pricing in Canada?
As of July 1, 2026, CubiCasa’s Canadian pricing changed to Canadian-dollar pricing and became less expensive for both the Standard and PLUS options.
The approximate pricing discussed in the video is:
| CubiCasa Option | Previous Approx. Cost | New Approx. Cost |
|---|---|---|
| Standard | ~$14 CAD | $10 CAD |
| PLUS | ~$28 CAD | $15 CAD |
The PLUS reduction is nearly 47%, which represents approximately $13 in lower production cost per order.
The Canadian-dollar pricing also removes some uncertainty around exchange-rate fluctuations. Instead of wondering exactly what a foreign-currency charge will look like on your invoice, you have a clearer local-cost structure.
These figures are time-sensitive. CubiCasa pricing, package features, and regional billing can change, so check the current pricing inside your CubiCasa account before making business decisions.
For more background on how CubiCasa compares with other floor-plan solutions, read our CubiCasa vs. iGUIDE comparison.
Why Lower Production Costs Shouldn’t Automatically Mean Lower Prices
There are four different things to separate when you are pricing a service:
- Your production cost
- Your client price
- The value the client receives
- Your profit margin
Your production cost is only one part of the equation.
If a software company lowers its price, that does not automatically reduce the value of the finished deliverable to your client. The agent still receives a useful marketing asset. You still provide the equipment, time, expertise, communication, quality control, and delivery experience.
That is why I would not take the $13 saved on a PLUS order and pass it directly to the client as a discount.
Your client is not buying CubiCasa processing. They are buying a complete media service that helps present the property more effectively and makes their job easier.
Your pricing should reflect:
- The time you spend on-site
- Your experience and workflow
- The convenience of one provider
- The quality and consistency of the deliverables
- Your turnaround and reliability
- The overall value of the package
A lower production cost should strengthen your business economics. You can use it to improve margin, add value, or make your packages easier to understand.
It does not mean your professional service suddenly became worth less.
Why I Include Floor Plans in Every Package
I have been a full-time real estate photographer since 2012 and have photographed more than 10,000 homes. Over that time, the way I think about floor plans has changed.
I used to see them primarily as an add-on for larger homes, luxury listings, or agents who specifically requested one.
Now, I include a floor plan in every package I sell.
The reason is practical. The scan typically takes about five minutes for a standard property, and the production cost is manageable. When that cost is built into your package pricing, you can provide a more complete service without creating another purchasing decision for the agent.
Instead of asking:
“Would you like to add a floor plan?”
You can say:
“Every package includes professional photography and a floor plan so buyers can understand both the look and layout of the home.”
That is a simpler offer.
It also means every listing receives the benefit, not only the properties where the agent remembers to select the add-on.
This is not a claim that floor plans will double your bookings or guarantee that agents will pay more. I have not tracked whether including floor plans doubles bookings.
What I can say is that floor plans increase perceived value, differentiate your package, and give the agent one less decision to make.
What Floor Plans Show That Photos Can’t
Photos are essential, but they have a limitation: they show individual spaces one at a time.
A buyer may see:
- The kitchen
- The living room
- The dining area
- The backyard
- The bedrooms
But photos do not always make the relationship between those spaces obvious.
A floor plan shows:
- How rooms connect
- The general traffic flow
- Where rooms are positioned relative to one another
- How the overall property is laid out
- How indoor spaces connect to garages, patios, decks, or yards
That information can make the entire listing “click.”
A buyer might look through photos of the kitchen, living room, and backyard, then see the floor plan and immediately understand how those spaces work together.
It answers questions that photos often leave unresolved:
- Is the kitchen open to the living room?
- Is the primary bedroom separated from the other bedrooms?
- Where is the basement staircase?
- Does the garage connect directly to the house?
- How does someone move through the main floor?
A floor plan is not a replacement for photography. It is a different type of information that works alongside photography.
Stop Competing on the Cheapest Photo Package
One of the hardest lessons in real estate media is that competing on price alone is a difficult business model.
There will always be someone willing to charge less.
A stronger approach is to compete on the completeness and reliability of the solution you provide.
That might include:
- Professional photography
- Floor plans
- Drone photography
- Video
- Virtual tours
- Property reports
- Virtual staging
- Other relevant listing assets
You do not need to offer every service to every client. The goal is not to build the longest menu possible.
The goal is to create packages that solve more of the agent’s problem in a clear, convenient way.
A package that includes photography and a floor plan may be easier for an agent to buy than a long list of separate options. It can also help position your business as a real estate media partner rather than simply someone who takes photos.
For more help with package design and building a sustainable media business, see our guide on how to start a real estate photography business.
Should You Include Floor Plans in Every Package?
The right decision depends on your workflow and market, but these questions will help:
- How much time does the scan add to a typical shoot?
- What is the current production cost?
- Can that cost reasonably be built into your existing package structure?
- Does including a floor plan simplify the buying decision?
- Does it make your package meaningfully more complete?
- Are your current floor-plan add-ons so buried that clients rarely select them?
- Can you deliver the floor plan consistently within your promised turnaround?
For many photographers, the answer may now be yes.
The lower Canadian production cost makes it easier to include a floor plan as a standard deliverable while keeping client pricing based on the value of the full service.
That does not mean every property requires the same package. You may still have different options for small condos, large homes, luxury properties, or commercial work.
But if floor plans add only a few minutes to your workflow and provide useful information on every listing, it is worth questioning whether they should remain an optional upgrade.
What I Would Do This Week
If you are a Canadian real estate photographer, take a practical look at your packages this week.
1. Review every existing package
Write down exactly what each package includes. Do not rely on how you describe it from memory.
2. Find where floor plans currently appear
Are they clearly visible, or are they buried in a long list of add-ons?
3. Check how often clients select them
Look at your actual booking history. Do not assume demand based on a few conversations.
4. Calculate your new production cost
Use the current CubiCasa pricing shown in your account. Include the cost of your time, not only the software fee.
5. Decide whether the floor plan belongs in the base package
If the scan is quick and the cost fits your margins, test including it automatically.
6. Keep your client pricing anchored to value
Do not reduce your price simply because your supplier cost decreased. Decide how the change improves your margin or strengthens your deliverables.
7. Confirm current pricing before publishing or quoting
CubiCasa pricing is subject to change. Verify the current Canadian price before updating your website, package guide, or proposals.
CubiCasa Partnership Disclosure
CubiCasa is a partner of RE Media Systems. I used CubiCasa in my real estate photography workflow for years before the partnership existed. My recommendations are based on how I actually use the service in my business.
See the CubiCasa Workflow
If you are considering adding floor plans, the best way to understand the workflow is to see it in practice.
In this related video, I scan a home of more than 2,000 square feet and show the process from opening the app through uploading the finished scan:
See how I scan a 2,000 sq. ft. home with CubiCasa
The goal is not to add complexity to your shoot. It is to create a repeatable process that helps you deliver more useful information without adding a large amount of time on-site.
Final Thoughts
The most important part of the CubiCasa pricing change is not saving approximately $13 on a PLUS order.
The bigger opportunity is what that lower production cost allows you to build into the client experience.
You can use it to:
- Improve package value
- Strengthen your margins
- Simplify your service menu
- Give agents a more complete listing solution
- Help buyers understand the property more clearly
Your pricing should be based on the value you deliver, not simply on what CubiCasa charges you.
If a floor plan takes only a few minutes to capture and gives the listing useful layout information, it may deserve to become a standard part of your real estate media packages.
Do you include a floor plan with every photo shoot, or only when the agent asks for one?
Watch the full CubiCasa pricing video, and keep building systems that help you shoot faster, earn more, and deliver better value to your clients.